Showing posts with label mba. Show all posts
Showing posts with label mba. Show all posts

Business Ethics, A Teaching and Learning Classroom Edition: Concepts and Cases Review

Business Ethics, A Teaching and Learning Classroom Edition: Concepts and Cases
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Business Ethics: Concepts and Cases is widely used as an introduction to the study of business ethics. I have seen it used in first and second year philosophy courses; it is also used at the graduate level in business schools. The author, Manuel Velasquez, was trained as a philosopher but has worked in business programs for a good deal of his career. Not surprisingly then the text tends to reflect the preoccupations of business faculties more than those of philosophy departments.
In several key respects the text is philosophically unsophisticated, especially in chapter two, the lengthy chapter devoted to normative ethical theory. Many philosophers would reject Velasquez' characterization of Kantian ethics, especially his explanation of the first formulation. His treatment of the ethic of caring in chapter two is adequate, but in later chapters the core elements of the caring perspective are lost, to be replaced by a generalized concern for the welfare of everyone, even that of total strangers and distant ecosystems.
One of the chief strengths of the text lies in the high quality of the case studies. These have been carefully crafted to bring out the complexity and uncertainties of everyday moral deliberation.
This the sixth edition of the text reflects the general trend in collegiate publishing to appeal to weaker students who find reading a chore and resent being confronted with their own limitations. It is ironic then that one reviewer has complained that the language employed in the text is unduly sophisticated. This is one of the simpler texts in business ethics. Unlike other texts in the Prentice Hall catalog it doesn't expect students to read scholarly work in its original form, but instead offers predigested summaries of important theories and principles found in ethics.
The fifth edition is more detailed than the sixth edition and doesn't see the need for photographs, sidebar summaries, bulleted lists, video CDs of the nightly news and other props which add to the price of an already overpriced textbook.

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This book provides readers with a clear, straightforward writing style, an abundance of examples, detailed real-life cases, and current data and statistics. It aims to 1) introduce ethical concepts that are relevant to resolving moral issues in business, 2) develop the reasoning and analytical skills needed to apply ethical concepts to business decisions, 3) identify moral issues specific to business, and 4) examine the social and natural environments within which moral issues in business arise. Chapter topics cover ethics and business, ethical principles in business, the business system, ethics in the marketplace, ethics and the environment, the ethics of consumer production and marketing, the ethics of job discrimination, and the individual in the organization. For anyone in business.

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Quantitative Methods for Decision Makers (5th Edition) Review

Quantitative Methods for Decision Makers (5th Edition)
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The condition of this book is very good and just like new. I am very satisfied with it. In addition, the delivery service is very quick!!! Strong recommendation for this seller.

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Quantitative Methods for Decision Makers covers everything you need to know for an introductory quantitative methods course. Relating techniques directly to real-life business decisions in private and public sector organisations, it is particularly well-suited to MBA students who will be applying quantitative methods in day-to-day managerial decision-making.

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Market-Based Management (5th Edition) Review

Market-Based Management (5th Edition)
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I really like this book. There are around 10 intro marketing textbooks, and they're almost all either (co-)authored by Kotler, or shameless rip-offs of his books.
Hats of to Roger Best for coming up with a book that's truly different. The approach is refreshingly down-to-earth, almost nerdy, including a lot of frameworks for financial or qualitative analysis that would be useful to any marketing manager in his or her daily life. Although it can be used as an introductory marketing textbook, you'll find a lot of material here that you don't find in Kotler and Kotler-clones, so I also recommend it to people who've had an intro marketing course, and who want to move beyond the basics. Likewise, this would be a great book for practicing marketing managers who've been out in the field a couple of years, and want to brush up on the basics, without wading through the usual definitions and useless frameworks in other intro textbooks.
The entire book is in black and white, lacking the usual fancy graphics, and it is only about half the length of other textbooks. I actually find that refreshing, and it is an extension the substance-over-hype approach behind this book.

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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

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Management Consulting: Delivering an Effective Project (3rd Edition) Review

Management Consulting: Delivering an Effective Project (3rd Edition)
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Good product, very good condition.
Service was quick and correct.
When it comes to textbooks, you want the correct item in the correct amount of time.

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The book is aimed at students takingdedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

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Ethical Issues in Business: A Philosophical Approach (7th Edition) Review

Ethical Issues in Business: A Philosophical Approach (7th Edition)
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It is an excellent book for newcomers to the field of Business ethics.Being a new field the authors have given numerous examples of real life cases for the students to appreciate this field.The cases make understanding more easy.Its to be noted that this field has now drawn a roundtable among the giants of the corporate world.The book deals with the moral issues before going to the business front. Good reading.

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This popular book on business ethics contains a diverse collection of readings and cases. It begins with an introduction to moral reasoning, and then provides readers with a wide range of opportunities to apply ethical theory to real contemporary managerial situations-including issues facing managers in the next century.Each section contains a case study and relevant theoretical articles that range from classics in philosophy to modern commentaries by business practitioners. Five sections cover general issues in ethics; property, profit, and justice; corporations, persons, and morality; international business; and contemporary business themes. For professionals in the business fields of accounting, finance, marketing, and more.

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Practical Business Ethics Review

Practical Business Ethics
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Have used the book for two years in a college level management course. Material is complex forcing the student to read and think. Text covers many ethical principles that are usually not contained in business ethics books. Cases are thought provoking

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Provides readers with the backgroundknowledge and guidelines that wil enable them to test theirown ethical positions in business situations. KEYTOPICS: Topics included are: it outlines two approaches toethical theory, an overview of deontological andconsequentialist views, and the analysis of ethical reasoningaccording to stages of moral development.Also offers astep-by-step protocol for resolving ethical conflicts, manyof which end in stalemates, plus much more.

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Principles of Marketing (14th Edition) Review

Principles of Marketing (14th Edition)
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I just finished a marketing class and got this book. It's very up to date, very modern, and it's interesting!! I must say there's A LOT of material, but it's a book worth the expensive buy. It really comes in handy too.

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Learn how to create value and gain loyal customers.Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Ethics and the Conduct of Business (6th Edition) Review

Ethics and the Conduct of Business (6th Edition)
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Have used this text (2nd and now 3rd editions)to teach business ethics classes at the graduate and undergraduate levels for several years. It is well written and popular with students. Case studies represent the spectrum of ethics issues found in business today. The foundational ethics theory is clearly articulated, appropriate and sufficient.

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Ethics and the Conduct of Business,6/e is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics and the major positions and arguments on these issues. Numerous real-life examples and case studies are used throughout the book toincrease understanding of issues, stimulate class discussion, and show the discussion's relevance to real-life business practice.The focus of Ethics and the Conduct of Business is primarily on ethical issues that corporate decision makers face in developing policies about employees, customers, and the general public. The positions on these issues and the arguments for them are taken from a wide variety of sources, including economics and the law.

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Developing Management Skills (8th Edition) Review

Developing Management Skills (8th Edition)
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I taught a class based on this book for two years while I was myself a graduate student at a business school. I found it to be very informative and helpful to my students, as well as to myself and my classmates. It talks about a lot of things that we face in our everyday lives, like stress management, problem solving, supportive communication, power management, conflict resolution, team building, etc. It is very easly wtitten. You don't have to have any background in any of the subjects to benefit from this book.

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Develop ten essential management skills. With an emphasis on self assessments, Developing Management Skills gets readers involved in the learning experience, helping them connect the theories to their own lives. Further, this text focuses on developing the ten essential skills needed for success and gives readers tangible goals to work towards. Based on suggestions from reviewers, instructors, and students, a number of changes–including new skill-assessments and cases, and updated research–have been incorporated in the eighth edition.

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Course in Business Statistics with CD-ROM (4th Edition) Review

Course in Business Statistics with CD-ROM (4th Edition)
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The book shipping was good I received it a day earlier than the date shown. However I really needed the CD but it was broken into two pieces. This really made it difficult to do homework because I need the files. This was the only problem with the book because there was no indication that the CD was broken if I would have known that i probably wouldn't have bought it. The description just mentioned that it included a CD but in the description of the seller there was no indication that the CD was broken it just said the book was in good condition.

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For a 1-semester course in business statistics.This brief paperback text builds student confidence by incorporating a unique, step-by-step system of examples, exercises, and special review sections.This step-by-step framework allows students to learn by example, practice with exercises that step-up in level of difficulty, and solidify their understanding via one of-a-kind, review sections. A more comprehensive version is also available: Business Statistics 6e, Updated.

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