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(More customer reviews)I just finished a marketing class and got this book. It's very up to date, very modern, and it's interesting!! I must say there's A LOT of material, but it's a book worth the expensive buy. It really comes in handy too.
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Learn how to create value and gain loyal customers.Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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