Fashion Retailing: A Multi-Channel Approach Review

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(More customer reviews)I am using this book for my Intro to Retailing class and it has a lot of info in it. Could use to be updated slightly.

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The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author's personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a "multi-channel" industry. Beginning with a broad overview of fashion retailing, this book then focuses on on-site environments, management and control functions, merchandising fashion products, communicating with clientele, and finally ends with a useful appendix about careers in fashion. An excellent handbook for retail executives and managers in the field.

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Consumer Behavior in Fashion (2nd Edition) Review

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(More customer reviews)the book was in good condition and shipped quickly! thanks for a great experiance!

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In addition to contributing to the understanding of why people buy things, thisbook considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

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