Management Consulting: Delivering an Effective Project (3rd Edition) Review

Average Reviews:

(More customer reviews)Good product, very good condition.
Service was quick and correct.
When it comes to textbooks, you want the correct item in the correct amount of time.

Click Here to see more reviews about: Management Consulting: Delivering an Effective Project (3rd Edition)

The book is aimed at students takingdedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

Get 33% OFF

Click here for more information about Management Consulting: Delivering an Effective Project (3rd Edition)

Read More...

Connecting with Customers: How to Sell, Service, and Market the Travel Product Review

Average Reviews:

(More customer reviews)For a subject that can be pretty dull, this book keeps your attention from start to finish. I expecially love the way this book explains the travel business by using examples from other industries.

Click Here to see more reviews about: Connecting with Customers: How to Sell, Service, and Market the Travel Product

Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics include Welcoming Customers and Determining Their Needs, Recommending Solutions and Addressing Concerns, Enhancing the Sale and Achieving an Agreement, and Serving the Travel Customer. For travel professionals.

Click here for more information about Connecting with Customers: How to Sell, Service, and Market the Travel Product

Read More...

Retail Marketing Management Review

Average Reviews:

(More customer reviews)Has a lot of good concepts and examples for use in assignments and seminars

Click Here to see more reviews about: Retail Marketing Management

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.

Click here for more information about Retail Marketing Management

Read More...