Preparing for a Career in Media and Design Review

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(More customer reviews)This book was required for one of my classes. It is a fantastic book and I feel like it covers almost everything I need to know. Unlike most textbooks it is a pretty easy read. The assignments that are in the book are extreamly useful, if you decide to purchase this book do the assignments! They will really make you think about your future, and each and every step you need to take to get there. I will definately be using this book after college as a guideline.

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Developed specifically for the media and design fields, this guide covers all aspects of career development and moves beyond simply landing a job offer. Early chapters discuss how to search for a job, prepare for an interview and obtain a position in media and design–and then how to negotiate salary and understand benefit packages. Throughout the book, samples of resumes, cover letters, and interview questions are included and worksheets are provided to teach students how to create their own. Industry-specific chapters set this text apart and show readers how to protect their work, establish a freelance business, and evaluate opportunities within the field.

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Airline: A Strategic Management Simulation (4th Edition) Review

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(More customer reviews)Used worldwide, this is one of the best selling simulations for use in senior level business strategy, global strategy, marketing management, services marketing/management, airline management and tourism managment courses. The book that is listed is the STUDENT MANUAL for the course. The instructor will have the software for the simulation. This is not a stand-alone product but must be administered by the instructor in the course. This book would be the same book as purchased in the college bookstore.

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Easy to start-up and use—even for readers with no computer experience—this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively organize the team, and delegate the work. For use by various organizations promoting team building, strategic management, and marketing strategy.

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