Practice of Public Relations, The (11th Edition) Review

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(More customer reviews)I've been using this book for about a year, as a professor teaching Public Relations. I like it, and the students always say it's a great book. It has just enough theory, plus a lot of practical application. The high point, and what students like best, is the series of case studies. There's one in each chapter, 20 in all. I know from personal experience, having spent 15 years as a "PR Man," before turning professor, that these cases are real-life examples of what to do, and especially, what not to do! Entertaining and interesting, while still being an excellent text. Much better than other books sometimes used for Public Relations courses.

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The Practice of Public Relations is an "in-your-face" book giving readers the knowledge and skills they need to know to be successful in today's world of public relations. Seitel's use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics. Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career. A useful, up-to-date reference for Public Relations professionals.

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