Graphic Design: Vision, Process Product Review

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(More customer reviews)This text was very useful in a graphic design class I recently took. Color and black & white illustrations or images, explanations were easy to understand, and fairly good read. This is not a how-to book, but a good reference for the foundation of good design. I would recommend it to anyone who wants to learn about the history of graphic art, and how those actions are still in active use today.

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Conveniently compact, richly illustrated, andstep-by-step in approach, this volume follows the process thatnearly all designers use in producing "good"communicationdesign—focusing on the universal elements of graphic designthat transcend period and style. Each chapter addresses a singleelement, demonstrating how the element can be used in actual projects,and showing how creative and practical decisions are made in responseto project requirements and parameters—with an emphasis onachieving a balance between individual creativity, utility, andresponsibility to the client. Example projects featured throughouthave been gathered from outstanding contemporary graphic designers, aswell as museums and private collections, and represent a diverse rangeof communication formats (e.g., posters, covers, catalogs,etc.)—executed in a rich sampling of media. Chapters can be usedin sequential as the basis for actual design projects. KEYTOPICS: Content. Parameters and Problem Solving. The DesignProcess. Point-of-View and Attitude. Letters and Words. Images.Integration of Word and Image. Arrangement and Organization.Line. Shape and Form. Value and Texture. Color. Rhythm and Pattern.Emphasis, Exaggeration and Contrast. Decoration. Graphic Production. For Graphic Designers.

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