Average Reviews:
(More customer reviews)This book describes the development of a business, from the qualities of an entrepreneur to the market research to the business plan to selling your business or going global. Many real world examples provide the reader with ideas from other Entrepreneurs. It is structured for the classroom, but can be easily read for the person studying alone for the benefit of knowledge. It promotes a customer focus, something necessary to today's business world. An easy to read and well rounded book.
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Practicality is the hallmark of this new text that focuses on theprocess of launching a new business venture. It takes readers from stimulatingcreative thinking, to translating the entrepreneurial "spark"into asuccessful business, to making the transition from entrepreneur to manager anddeveloping an exit strategy. Unlike some competitors, this book is not a modifiedsmall business text. Strong practicality—lots of "hands-on"tools readers can use to actually launch a business.
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