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(More customer reviews)Thin (140pages), but comprehensive introduction of strategy theories from SWOT to Porter's thoughts. Best to capture the concept of Strategy.
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Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
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